basic concepts equal to Chinese [[UWC/Chinese/20240910 IB Concepts|20240910 IB Concepts]]
Iconic symbols: graphic elements with which certain conventional meanings are associated - different in different culture context
Denotation: identify obvious and direct elements (symbols, visual, color, etc.) Connotation: why these elements
Authorial Choices(作者的选择): author’s choice on the ‘ingredient’
Intention
Example ![[UWC/Eng/_resources/Pasted image 20240913090948.png]] On the left the picture depicts countryside with green fields, while the right one shows the city bombarded with houses in grey hues. This makes an obvious contrast in color and mood. The left is more pleasant, while the right makes people feel stressed. The phrase ‘this place that place displace that place’ keeps on and on, while right side only consists the phrase ‘that place’. This is because the author want to show that the countryside has different possibilities and hopes, but everything turned into the city, which is routine and boring.
- color contrast(bright/grey)
- subject contrast(open rural/densed urban)
- perspective contrast(more sky/less sky) -> pressure difference
- text positioning(that place uniformly on the right, this place/displace on the left)
- text readability contrast(left good; right poor)
- authorial intention: dislike of urbanization, embrace of nature
Roland Barthes Death of the reader
==Methods==: - color - contrast(color, subject, text) - language use - placement and positioning - subject of text - authorial intention